Introduction
In a modern digital world where competition is neck-and-neck, creating a frictionless consumer experience should be the top priority of every business striving for success.
Brands that are delivering trusted digital experiences without compromising overall security are the ones that are highly preferred by consumers worldwide.
Moreover, amid the global pandemic, the way brands incorporated technology into their business and established frictionless interactions with consumers, the role of a robust consumer identity and access management (CIAM) solution can’t be overlooked.
Today, enterprises must be aware that the secret to success lies in quickly identifying and eliminating any troubles and pain points that occur when consumers interact with their organization (whether through website or application).
Here’s where the role of a cutting-edge CIAM solution like LoginRadius comes into play.
Let’s understand how LoginRadius paves the way for brands to deliver trusted digital experiences.
Security is Essential, Consumer Experience is Good - LoginRadius Gives You Both!
Adding stringent layers of security seems pretty unfair in a digital world where consumers are always on a hunt for a personalized and flawless user experience.
But that doesn’t mean that security can be compromised to deliver a rich user experience on a web application or a website.
Statistics show that 69% of internet users are concerned about data loss/leakage and 66% are worried about their data privacy and confidentiality.
On the other hand, 67% of consumers mentioned terrible experiences as a big reason for churn, but only a few complained.
Many people think that adding a robust layer of security would certainly hamper consumer experience and negatively impact the overall consumer onboarding journey.
So, what’s the trick that helps market leaders stay ahead of the curve? How do they secure consumer data without affecting the consumer experience?
Well, the key lies in creating a perfect harmony of security and user experience through a CIAM (Consumer Identity and Access Management) solution that helps scale business growth.
Yes, here’s the point where LoginRadius comes into action!
With industry-standard robust security, LoginRadius ensures your consumers are always catered with a trusted digital experience whether they’re interacting with your brand for the first time or the 100th time.
User Experience Backed with Security - The Key to Success in 2022 and Beyond
To keep pace with the ever-growing digital world, enterprises need to create a perfect harmony of a great user experience and robust security.
This can be achieved by leveraging a consumer identity and access management (CIAM) solution like LoginRadius.
The cutting-edge technology coupled with excellent user experience when your consumers first interact with your brand helps build consumer trust that guarantees conversion.
Whether you’re greeting your users with a personalized message or leveraging user data for product suggestions, every feature of the new-age CIAM helps your brand win consumer trust.
Moreover, the best-in-class security that comes with the LoginRadius Identity Platform assures your consumers of how vigilant you are about data privacy and security.
How LoginRadius Bridges the Gap Between Consumer Experience and Security?
At LoginRadius, we understand the importance of delivering user experience and security to our clients to ensure their clients and potential customers enjoy a frictionless experience while navigating their platform.
Here’s the list of our security features that reinforces consumer trust:
- End-to-end SSL encryption: Protects data from unauthorized access and rogue attacks.
- Automated security monitoring audits: Member use to prevent unwanted activity.
- Advanced password security: Secures web and mobile applications with one-way hashing.
- Multi-factor authentication: Strengthens account security and protects against system attacks.
- Risk-based authentication: Strengthens account security in high-risk situations and automatically kicks a suspicious case.
Apart from this, the LoginRadius’ APIs use OpenID Connect (OAuth 2.0 protocol) technology—the same industry standard used by Google and LinkedIn.
Our legal team ensures that the LoginRadius Identity Platform adheres to strict and updated government regulations, compliances, and policies regarding information security.
Also Read: Working With Industry Authorization: A Beginner's Guide to OAuth 2.0
At the same time, we also ensure delivering the finest consumer experience by:
- Designing the ideal customer journey: From the first step of onboarding to the thousandth login, create a welcoming and intelligent process to foster excellent customer relationships.
- Unifying the login process with single sign-on: Easily connect your websites, mobile apps, and third-party services so that customers can interact with you everywhere using a single identity.
- Leveraging social login: Social Login with LoginRadius supports over 40 of the most popular social ID providers globally.
Is Your Digital Experience Keeping Pace With Customer Expectations?
If you’re not delivering adequate security to your customers and your users face friction while exploring your online platform, you should rethink your overall digital experience.
Incorporating a robust CIAM solution like LoginRadius reinforces consumer information security and helps deliver a flawless user experience each time a user interacts with your brand.
Originally Published at LoginRadius
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